Two Different Worlds
The Culture of "Main Street" vs. "Wall Street"
A Comparison of Financial Guidance Group, Inc. and most Major Wall Street Brokerage Firms
| Financial Guidance Group, Inc. | Major Wall Street Firms |
|---|---|
| Registered Investment Adviser (SEC/FL) | Licensed Securities Broker (FINRA) |
| Fiduciary Standard (Highest) | Suitability Standard (Lowest) |
| Fee-Only Compensation | Fee-Based/Commission Compensation |
| Client-First Advice and Service | Client-Last Advice* |
| We Respect our Clients | They Call You "Muppets"* |
| Client Interests Always Put First | Firms Interests Always Put First |
| Client Signs our Paycheck | Firm Signs their Paycheck |
| No Financial Product Sales | Paid from Product Sales |
| No Financial Product Incentives | Incentives for Product Sales Production |
| Focused on Client Performance | Focused on Firm Performance |
| Lowest Conflicts of Interest | Highest Conflicts of Interest |
| Extensive Portfolio/Performance Reporting | Monthly Brokerage Statements |
| You are a Valued Personally Known Client | You Are One of Thousands of Clients |
| We Provide "Second Opinion" Services | Reason you need a "Second Opinion" |
